Project for Creative Advertising MA at Falmouth University, Cornwall (Spring Term, 2013)
Brief
PRODUCT/ SERVICE
Triumph motorcycles
BUSINESS OBJECTIVE
Get previously loyal Japanese-bike customers to buy a Triumph instead.
TARGET MARKET
UK sports-bike enthusiasts, 25-60. Mainly, but not exclusively, male.
STRATEGY
By reinforcing Triumph’s street cred as the choice of the true enthusiast.
PROPOSITION
Triumph. The most fun you can have on 2 wheels.
Print
Adshel (hand drawn by Sophie Whitehead)
Print ad in Q Magazine (hand drawn by Sophie Whitehead)
Print ad in Motorcycle News (hand drawn by Sophie Whitehead)
Radio Script
(Written by Sophie Whitehead and Matthew Beevor)
VO: I’ve been thrown aside too many times.
He used to show me off but now he doesn’t so much as look at me.
(Pause)
I’ve become ashamed of the scratches that cover my face.
(Pause)
I didn’t mean to nag when he broke my hands; I just wanted him to be on time.
One of these days my strap will come loose and I’ll fall off his wrist.
Maybe down a drain or between the sofa cushions.
Without my constant ticking he’ll be free, free to sod off into the sunset.
(Pause)
FVO: Triumph. Ride on.
